This Customer Privacy Policy of Great American Title (“GAT”) covers the collection, use, and disclosure of personal information that may be collected by GAT anytime you interact with GAT, such as when you visit our website, when you purchase GAT’s products and services online or in one of our branch locations, or when you call a member of our team. Please take a moment to carefully read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at GAT, and we go to great lengths to protect it.
- Reasons GAT Collects Personal Information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, special offers, and events that you might like to hear about.
If you do not want GAT to keep you up to date with our news and the latest information on products and services click https://gatozarks.com/ and update your personal contact information and preferences.
- Information GAT Collects and How the Information May be Used
We may ask for your personal information when you place an order for title work, such as names of parties to the transaction, the property address, sale and loan amounts, and lender and realtor names.
When you interact with GAT, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card and bank information; information about GAT orders you have placed or past or future closings; and information relating to a support or service issue.
We also collect information for market research purposes — such as your occupation and where you are based—to gain a better understanding of our customers and thus provide more valuable service.
We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve our products or services.
This information may be shared with third parties or in special circumstances as described elsewhere in this policy.
- Instant Quote and Place Order Function
Our website allows you to input information to receive instant quotes and place orders by inputting ordering party information, seller information, buyer/borrower information, lender information, and property information for faster processing of your requests.
- When GAT Discloses Your Information
GAT takes your privacy very seriously. GAT does not sell or rent your contact information to other marketers.
There are also times when it may be advantageous for GAT to make certain personal information about you available to companies that GAT has a strategic relationship with or that perform work for GAT to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. In such situations these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with GAT’s policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on our website.
GAT may take the personal information we receive from individuals responding to our customer surveys and combine (or aggregate) it with the responses of other customers we may have, to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). GAT then uses the aggregated information to improve the quality of its services to you, and to develop new services and products. This aggregated non-personally identifying information may be shared with third parties.
We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so, including without limitation to credit agencies, collection agencies, merchant database agencies, law enforcement, or as necessary to prosecute or defend litigation or to satisfy laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations, or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our contracts, policies and procedures. Finally, we may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
- How GAT Protects Your Personal Information
GAT takes precautions—including administrative, technical, and physical measures—to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
Our website uses Hypertext Transfer Protocol Secure (HTTP) encryption on all web pages where personal information is required and to place online orders and receive quotes you must use an HTTP-enabled browser in order to protect the confidentiality of your personal and credit card information while it is transmitted over the Internet. You can help us by also taking precautions to protect your personal data when you are on the Internet by making sure you use a secure web browser.
While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining your personal information.
- Integrity of Your Personal Information
GAT has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking at https://gatozarks.com/. In addition, you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting Steve Wagner, Operations Manager, at [email protected].
- Privacy of Children
Protecting children’s privacy is especially important to us. GAT recognizes that parents, guardians, or other adults often purchase our products for family use, including use by minors. We do not knowingly collect personal information from children under 13 for marketing purposes, but because some information is collected electronically, it can appear to be the personal information of the purchaser of the product, and will be treated as such by this privacy policy. If a child under 13 submits personal information to GAT and we learn that that personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Therefore, we restrict our website to persons 18 years or older.
YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS GAT’S WEBSITE. IF YOU ARE UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS GAT’S WEBSITE FOR ANY REASON. DUE TO THE AGE RESTRICTIONS FOR USE OF THAT WEBSITE, NO INFORMATION OBTAINED BY THAT WEBSITE FALLS WITHIN THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT OF 1998 AND IS NOT MONITORED AS DOING SO.
- Cookies and Other Technologies
As is standard practice on many corporate websites, our website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.
If, however, you prefer to disable cookies, most web browsers provide the option to disable cookies. If you have questions about cookies, you may find answers at www.w3.org/Security/Faq/wwwsf2.html#CLT-Q10. Please note that certain features of our website will not be available once cookies are disabled.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. GAT will not use the information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on our website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags—tiny graphic images—to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in Springfield, Missouri.
Telephone, email or text/SMS directory inquiries: If you request information from us via telephone, email or text/SMS using your mobile phone, we will use your mobile phone number to send you the information that you requested. We may also record the time, date and day of the week and length of your call or text and the information that you requested. We use these to analyze how people use our services and to improve our services.
- Commitment to Your Privacy
As stated above, GAT takes protecting your privacy very seriously. To make sure your personal information is secure, GAT communicates these guidelines to its employees and strictly enforces privacy safeguards within GAT. In addition, GAT supports industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet and in all aspects of electronic commerce.
- Data Retention
We keep the categories of personal data described in this policy for as long as reasonably necessary to fulfill the purposes described herein or for as long as otherwise legally permitted or required, such as maintaining the services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal data. At the end of the retention period, personal data will be deleted, destroyed, or deidentified.
- International Users
GAT abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union.
- Links to Sites of Other Companies
Our website might have links to the sites of other companies. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
- Further Questions Regarding Privacy
If you have questions or concerns about GAT’s Customer Privacy Policy or data processing, please use the appropriate regional email addresses (see list below) to contact us. GAT’s Operations Manager will respond to your inquiry within 30 days.
If you do not want GAT to keep you up to date with GAT news and the latest information on products and services, please contact Steve Wagner, Operations Manager, at [email protected]. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.
- Effective Date; Updates to Privacy Policy
The terms and conditions in this policy statement came into effect on August 27, 2025. GAT reserves the right to revise, amend, or modify this policy at any time and in any manner. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy. Your use of our website and any other services provided by GAT after such changes are implemented constitutes your acknowledgement and acceptance of these changes. Please consult this privacy statement prior to every use for any changes.
If you are a California resident, to access our supplemental California privacy statement, visit Great American Title (“GAT”) Privacy Policy for California Residents.